This article really resonates with me, since I’m a writer and have been writing stories since the first grade (Tumiki and the Elephant – I still remember the title!). This following article applies basic storytelling principles to your business development and marketing. It teaches you how to tell your story, and explains why that’s important. No one starts a friendship by talking about their widgets or their professional offerings. Why should your business relationships be any different?
P.S. Let me know if you want the plot of Tumiki and the Elephant, at least as much of it as I can remember!
3 Steps to Connecting to Your Ideal Clients
by Justine Clay
I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops. Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact.
So why do so many freelancers and creative business owners struggle?
Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you. It’s not about talent or passion (you have that in spades!), it’s how you convey your message to people who genuinely want and need your services or product.