Summer is a slower time of the year for a lot of businesses. It’s also a time when folks finally have the opportunity to sit back and re-evaluate their business, in terms of strategy and technology.
This episode features computer guru Mike Grossman, of Mike Grossman Consulting, who will be talking about some things you can do to make sure your computer is running properly and doing its job: attracting potential new business.
Make made reference to some tools and tactics that you might want to follow up on your own. Here they are:
Google Chrome Incognito
Better than using incognito for checking your website’s rank:
Serps.com Website Rank Checker
Google Search Console
Akismet plugin (anti-spam)
W3 Total Cache plugin (increase site speed)
Google AdWords Express
Here’s some additional information Mike offered on Google Analytics and Google AdWords Express. Here’s what Mike had to add:
“a) If you’re interested in taking a quantitative approach to understanding your website then I highly recommend connecting your website to Google Analytics. It’s free to use and it will give you a ton of data related to your website traffic. What pages people are viewing, how long are they on their pages, where your audience to located geographically and their age and gender.
If already setup with Google Analytics, then check traffic numbers and consider cross checking that data with sales numbers for even more insight into your business. There’s a good chance you’ll be able to better understand your marketing and sales from this quantitative approach.
b) If you want to try some pay-per-click advertising, Google rolled out the new AdWords Express to complement the traditional Google Adwords. The express version is much easier to configure and quickly get started with but while lacking a lot of customization features.
Even if you’re on a tight budget you could try setting up an AdWords Express ad campaign and tracking the results to determine if you want to invest more. Also, along with Google Analytics, you’ll get great data about your audience and what they’re searching for.”
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