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A One-Hour Marketing Plan

With thanks to Michael McLaughlin, of MindShare Consulting. Think you don’t have enough time for marketing? Here are a few suggestions that can take as little as one hour per week. The world needs to hear from you. Don’t put it off!

Think You’re Too Busy to Market Your Business?

Stop watch
There really are enough hours in the day

Think Again.

If you’re like a lot of consultants, your plate is full. Very full.

You’ve got projects to run, a business to manage, and a personal life. Sometimes, there’s just not enough time in the day.

The natural reaction to the stress of being overloaded is to put off something on your to-do list. When you get too busy, you sort through your priorities and often it’s your marketing activities that you put on the back burner.

Why? Because it’s an easy thing to put on hold. You can convince yourself that publishing that article later than planned won’t hurt anything. Or you promise yourself that you will rework your web presence next month.

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Happy Hour
Join Me For A Cold One?

New events always spook me. Even though I’ve been an event  manager for going on 30 years, I still get butterflies and a tingly feeling in my my hands whenever I try something for the first time. Happy hour? Friday? Menotomy? Would anybody show up? Would everybody show up? I had no idea and the thought of sitting at a crowded bar, by myself, for three hours was downright disturbing.

I should have had more confidence. About a half hour after I shyly reserved a table for four a few folks walked in and asked for the entrepreneurs group. If you were at Menotomy last Friday, I was the one who floated to the ceiling at around 7:30 pm. Thank you, Mike and friends!

We moseyed on over to the bar (still waiting for a table) and started chatting over drinks. Then, I saw someone else – hello, Maureen! – and waved her over. We now had a little posse, still standing near the bar. I had the privilege of meeting some new folks (how do you do, Dan!), who were entrepreneurs and who happened to be there anyway. I think that’s how it went. I’m not sure, since I was too busy hyperventilating!

To make a long story short, people showed up and had a really time, yours truly included. I’m really beginning to like this get-out-and-socialize thing. This was my first time at the Menotomy Bar and Grill and I was really pleased with the overall ambiance as well as the food. Their beer selection was outstanding. I’m into craft beer, more for the taste than anything else. Thank you, Arlington! And thank you, Arlington Entrepreneurs for joining me on that (not very) lonely Friday evening. We’ll do it again, promise. And this time I’ll reserve a table in advance.