Coffee at Kickstand is Back!

Table with coffee mugs

Greetings, all. AE founder Margy Rydzynski is making a great deal of progress, health-wise. For those who haven’t heard, she was diagnosed this spring with an uncommon auto-immune disorder called Pemphigus Vulgaris. She’s been in treatment for months and that work is paying off. There’s still a way to go, but she has sufficient stamina to host our first Coffee at Kickstand in months.

We hope you’ll join Margy in celebrating her recovery and getting together for an afternoon break. Isolation is not good for anybody (including Margy, she found out), so do yourself some good by getting away from those four walls. You’ll come back energized and creative.

Coffee at Kickstand
Wednesday, November 13 from 2:30 – 4:00 pm
Kickstand Cafe, Arlington Center, Massachusetts
Parking is available

$10.00 per person; free for AE Premium members

RSVP for this event.

See you at Kickstand in November!

What Do Tequila, George Clooney and a New Business Have in Common?

george-clooney

From the On The Media newsletter:

There’s a lot going on in the world right now that can make you feel down, dispirited, even depressed. That’s why it’s important to hold on to those stories of inspiration. Like the story of George Clooney’s tequila company.

You’ve got questions, we’ve got answers.

George Clooney started a tequila company?
Yes, it’s called “Casamigos,” which sort of means “house of friends. And it’s the craziest story: he actually started it by accident!

I’m sorry, but you might drink too much tequila by accident. You don’t start a tequila company by accident.
Maybe you don’t, but Clooney did. He says he and his friend were drinking so much tequila that they realized they should just make their own. And eventually they were making and drinking so many bottles that they had to get licensed.

How much were they drinking?
About 1,000 bottles a year.

@#!?
Like I said, they really like tequila. That’s why they invented one that you could “drink all day without getting a hangover.”


So, water?
No! Although they do sort of market it exactly like that.

I don’t get what the big deal is here. Some rich guys opened a business, so what?
No, you don’t get it. It’s not about money. As Randy Gerber, Clooney’s co-founder, said, this tequila is about friendship and accessibility. They wanted to make a tequila that was affordable for everyone and “not be exclusive.”

Wow, that’s beautiful. So what’s next for Casamigos? Charity work? Opening the business up to community investment?
Oh no, they just sold it for $1 billion!

Like you do.
Like you do.

By the way, if you’re a podcast addict and into media and communications, “On the Media” is a perfect way to spend a little ear time. Brooke Gladstone and Bob Garfield are my heroes. Check out the site at: http://www.wnyc.org/shows/otm/

Enjoy this lovely weather!

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