Thursday, April 26 from 5:30 – 8:00 pm
WorkBar Arlington, 1167 Massachusetts Avenue, Arlington
Co-hosted by Arlington Entrepreneurs and WorkBar Arlington
Fee: $15.00 per person
AE Premium and WorkBar Arlington members are free
Your website is the virtual door to your business, whether or not you’re online. It needs to stand out from the millions of other websites out there. It’s not enough to create a current, nice looking site. You need to attract potential new customers to your website and then keep them there long enough to make a sale. You also need to stay on the radar of search engines like Google and Bing.
SEO – search engine optimization – is crucial to achieving these goals. Join us at WorkBar Arlington on April 26th for an introduction to SEO tools and tactics by Mike Grossman, MSE (Mike Grossman Consulting). Mike will also be covering advertising fundamentals as they apply to SEO.
This seminar will cover such topics as:
- What is SEO and how does it work?
- Suggestions for website improvement from the standpoint of SEO
- An introduction to website analytics
- Getting started with advertising
Mike will demonstrate some websites that are well optimized, along with some which aren’t. He’ll talk about the features that help to optimize websites. He’ll also talk about features that detract from your site’s online visibility.
Learn how to take a quantitative approach to your website. In the process you’ll be helping to drive traffic and allocate your advertising budget to your website’s most profitable pages.
Join us on April 26 and learn how to Increase your ranking on search engines like Google, drive customers to your website and help boost your online sales! There’ll be plenty of opportunities to network before and after the presentation, and to talk to Mike about your own website.