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Nero at Night – Arlington Entrepreneurs

Who’s an Arlington Entrepreneur?

arlington entrepreneurs logo
All of Us, Together
survey response
Who Are We, Anyway?

Read about volunteer opportunities at the end of this blog post!

Last fall, Arlington Entrepreneurs circulated a Wants and Needs survey to help guide its programming for 2019. We decided to go a bit further than the standard questions we usually asked. This time we wanted to find out who you were – how old you were, how long you’d been in business, etc. We also asked for a listing of your top challenges. The “top challenges” question included services that aren’t offered by AE (at least not yet), like access to social safety net benefits. We wanted to know how (or if) these issues affected you. The results were interesting, to say the least. We’re sharing them with you and welcome your thoughts and comments about the results.

Here’s our overview: The people who answered the survey are overwhelmingly located in Arlington (90%). No surprise there! Most of you work full-time on your buinesses (65%), although 35% of you – about one-third – are part-timers. AE members are older, by an overwhelming majority: 70% of you clocked in at age 50 or older. Perhaps because of this, the majority of you have also worked at your business for five years or more (80%). Another 20% have been in business for one to five years. And, we’re overwhelmingly white (85%), with smaller representation from Asian (5%) and African-American entrepreneurs (5%). Clearly, we have some work to do when it comes to diversity.

We were pleased to see so many successful, long-term businesses. This bucks a national trend, since 80% of new businesses of any size fail within the first year. Running a business in the US is expensive and risky, yet an overwhelming majority of you are still in business at least four years past the predicted national failure date. Kudos, Arlington freelancers!

What are your top challenges? Half of you (55.6%) said it was the lack of financial resources and stability. Another 33% pointed to isolation and the lack of networking opportunities. 22% were challenged by the sheer amount of work required of a solo business. For these, there was no real work-life balance. Another 22% pointed to a lack of technical knowledge and the lack of social safety net benefeits like affordable health care, unemployment, disability, etc.

Getting there…

Finally, we asked you would like if you could “have it all.” Over half of you asked for more networking opportunities (60%). Trailing at a distant second were requests for discounts and other benefits offered by local and national merchants (30%). Other expressed needs were for technical support for websites, apps or other internet products (20%), help with content development (15%). 20% each asked for access to social safety net benefits and help for new businesses.

What’s Arlington Entrepreneurs doing to meet these stated needs? Since, like you, we have a staff of one, we’re moving slowly but steadily. We’ve added two additional networking events: Let’s Do Lunch! and Nero at Night. Since many of you expressed a need for more buiness help, we also decided to integrate a website and marketing overview program that would run during the evening networking event at Caffe Nero in Arlington Center.

Our first such program will be taking place on the last Thursday of this month and will feature the combined services of a software and website developer and SEO expert, Mike Grossman. We’ll also be offering advice for the content portion of your website, to make sure it captures the attention of web visitors. We’ll be looking at how your content (writing, photography, music and more) is laid out on the pages of your site. If you don’t have a call to action on your home page, we’ll give you suggestions for creating one. Content is King. We want to make sure yours rules wisely. (In case any of this sounds familiar, this is the event we had to reschedule from January).

Networking any time of the month or day. Socialize, network and/or learn.

We’ll be rolling out more programs and initiatives as the year progresses. In the meantime, Arlington Entrepreneurs could also use some help, especially in the following areas:

  • Events. Who would be willing to guest host or help Margy out at any of our networking events? It’s a lot for one person to do!
  • Technical support. Our website runs on WordPress and we could definitely use a helping hand to keep our site safe and up to date.
  • Member engagement and outreach. We need to do a better job of increasing our network’s diversity. We also need help engaging the members we already have.

Finally, help us by helping yourself. Come to an Arlington Entrepreneurs event! We have morning, afternoon and evening events. Make a commitent to go out there and network. We’ve made the time and provided the opportunity. The rest is up to you.

In the meantime, lend us a hand by filling out one of these volunteer forms below. Thanks!

Event Volunteer Form

Tech Volunteer Form

Member Engagement Outreach Form

Mixing it Up This Month

Networking-at-Nero
Network and Learn at Caffe Nero

We have two new programs at Arlington Entrepreneurs and they’re going to be taking place on the same date and time. On Thursday, January 31 we’ll be launching a new networking event, this time at night at Caffe Nero in Arlington Center. Most respondents to last month’s Wants and Needs Survey asked for more night time networking opportunities and we’re happy to oblige. Here’s more information about that.

Survey respondents asked for more training and education opportunities as well. We’re therefore launching a new series of individual consultations, which will be taking place at the same time we’ll be hosting our networking event at Caffe Nero. Nero is a big place and there are plenty of opportunities to move to a quiet corner to work one-on-one. This January we’re launching this new initiative with a Website Checkup, hosted by the Strategic Adrenaline team of Mike Grossman and Lauren Stakutis. Mike’s a search engine optimization (SEO) guru and web developer. He’ll evaluate your website from the standpoint of search engine optimization. Lauren is a marketing and communications pro, who will be evaluating your site’s content to make sure you’re getting your message across clearly and effectively.

This is a new series and, for now, we’re limiting the Website Checkup to 7 people. Each consultation will run from 10 – 15 minutes. Give it a try and let us know what you think.

RSVP for Nero at Night (no Website Checkup, just straight networking)
RSVP for Learn Something New at Nero (price includes free admission to networking)

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