Tell Your Story

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This article really resonates with me, since I’m a writer and have been writing stories since the first grade (Tumiki and the Elephant – I still remember the title!). This following article applies basic storytelling principles to your business development and marketing. It teaches you how to tell your story, and explains why that’s important. No one starts a friendship by talking about their widgets or their professional offerings. Why should your business relationships be any different?

P.S. Let me know if you want the plot of Tumiki and the Elephant, at least as much of it as I can remember!

 

3 Steps to Connecting to Your Ideal Clients
by Justine Clay

I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops. Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact.

So why do so many freelancers and creative business owners struggle?

Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you. It’s not about talent or passion (you have that in spades!), it’s how you convey your message to people who genuinely want and need your services or product.

Read the rest of this story.

Working for Free as a Newbie: Is it Ever Worth it?

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A lot of new businesses end up providing their products or services free of charge, as a way of gaining name recognition and potential paying business down the road. But, is this opportunity or exploitation? As Naya of the National Freelancers Union points out, “you can’t pay your bills with exposure and experience.”

Is there a way to take the upper hand in such a situation, and negotiate from a position of strength rather than weakness? Take a look at Naya’s article, which has some interesting and useful suggestions for getting more than “exposure” out of a free gig.

 

Working for Free as a Newbie: Is it Ever Worth it?
by Naya the Creative of the National Freelancers Union

You’ve been designing/painting/consulting/writing code/underwater basket weaving for years. Maybe you’re self-taught or maybe you’ve taken some classes. Either way, you have skills. And, if you do say so yourself, you’ve gotten pretty damn good at what you’re doing. But, since you’ve never charged actual money, and you have no idea how to get clients for a new business, you’re feeling a little insecure.

You don’t have a portfolio, or case studies, or past clients to show for your skillset. And even though all of your friends keep telling you, like, every day, to go out on your own and start a business, none of them have any experience in how to get clients. And yeah, while you’re glad that they’re so supportive of you, you don’t actually know what to do now. #Pressure

Because, even though you’re really talented, you don’t know how to get clients for a new business when you’ve never had clients.

Read the rest of this article.