Arlington Entrepreneurs

Tag archives for SEO

Want More Website Traffic and Sales? Come to our SEO Networking Seminar!

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Thursday, April 26 from 5:30 – 8:00 pm
WorkBar Arlington, 1167 Massachusetts Avenue, Arlington

Co-hosted by Arlington Entrepreneurs and WorkBar Arlington

Fee: $15.00 per person
AE Premium and WorkBar Arlington members are free

Register for this event!

Your website is the virtual door to your business, whether or not you’re online. It needs to stand out from the millions of other websites out there. It’s not enough to create a current, nice looking site. You need to attract potential new customers to your website and then keep them there long enough to make a sale. You also need to stay on the radar of search engines like Google and Bing.

SEO-graphicSEO – search engine optimization – is crucial to achieving these goals. Join us at WorkBar Arlington on April 26th for an introduction to SEO tools and tactics by Mike Grossman, MSE (Mike Grossman Consulting). Mike will also be covering advertising fundamentals as they apply to SEO.

This seminar will cover such topics as:

  • What is SEO and how does it work?
  • Suggestions for website improvement from the standpoint of SEO
  • An introduction to website analytics
  • Getting started with advertising

Mike will demonstrate some websites that are well optimized, along with some which aren’t. He’ll talk about the features that help to optimize websites. He’ll also talk about features that detract from your site’s online visibility.

Learn how to take a quantitative approach to your website. In the process you’ll be helping to drive traffic and allocate your advertising budget to your website’s most profitable pages.

Join us on April 26 and learn how to Increase your ranking on search engines like Google, drive customers to your website and help boost your online sales! There’ll be plenty of opportunities to network before and after the presentation, and to talk to Mike about your own website.

Register for this event!

Want a taste of what’s to come? Check out our recent podcast on Search Engine Optimization with Mike!

Give that Computer a Thorough Spit and Polish this Summer

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Summer is a slower time of the year for a lot of businesses. It’s also a time when folks finally have the opportunity to sit back and re-evaluate their business, in terms of strategy and technology.

This episode features computer guru Mike Grossman, of Mike Grossman Consulting, who will be talking about some things you can do to make sure your computer is running properly and doing its job: attracting potential new business.

Make made reference to some tools and tactics that you might want to follow up on your own. Here they are:

Google Chrome Incognito
https://support.google.com/chrome/answer/95464?co=GENIE.Platform%3DDesktop&hl=en

Better than using incognito for checking your website’s rank:

Serps.com Website Rank Checker
https://serps.com/tools/rank- checker/

Google Search Console
https://www.google.com/webmasters/tools/

WordPress Plugins:

Akismet plugin (anti-spam)
https://wordpress.org/plugins/akismet/

W3 Total Cache plugin (increase site speed)
https://wordpress.org/plugins/w3-total-cache/

SEO Audit:

WooRank
https://www.woorank.com

Google Analytics
https://analytics.google.com/

Google AdWords Express
https://www.google.com/adwords/express/

ProsperWorks CRM
https://www.prosperworks.com

Here’s some additional information Mike offered on Google Analytics and Google AdWords Express. Here’s what Mike had to add:

“a) If you’re interested in taking a quantitative approach to understanding your website then I highly recommend connecting your website to Google Analytics. It’s free to use and it will give you a ton of data related to your website traffic. What pages people are viewing, how long are they on their pages, where your audience to located geographically and their age and gender.

If already setup with Google Analytics, then check traffic numbers and consider cross checking that data with sales numbers for even more insight into your business. There’s a good chance you’ll be able to better understand your marketing and sales from this quantitative approach.

b) If you want to try some pay-per-click advertising, Google rolled out the new AdWords Express to complement the traditional Google Adwords. The express version is much easier to configure and quickly get started with but while lacking a lot of customization features.

Even if you’re on a tight budget you could try setting up an AdWords Express ad campaign and tracking the results to determine if you want to invest more. Also, along with Google Analytics, you’ll get great data about your audience and what they’re searching for.”

You can check out this podcast on iTunes and on SoundCloud!