Arlington Entrepreneurs

Tag archives for marketing

Tell Your Story

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This article really resonates with me, since I’m a writer and have been writing stories since the first grade (Tumiki and the Elephant – I still remember the title!). This following article applies basic storytelling principles to your business development and marketing. It teaches you how to tell your story, and explains why that’s important. No one starts a friendship by talking about their widgets or their professional offerings. Why should your business relationships be any different?

P.S. Let me know if you want the plot of Tumiki and the Elephant, at least as much of it as I can remember!

 

3 Steps to Connecting to Your Ideal Clients
by Justine Clay

I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops. Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact.

So why do so many freelancers and creative business owners struggle?

Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you. It’s not about talent or passion (you have that in spades!), it’s how you convey your message to people who genuinely want and need your services or product.

Read the rest of this story.

Want More Website Traffic and Sales? Come to our SEO Networking Seminar!

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Thursday, April 26 from 5:30 – 8:00 pm
WorkBar Arlington, 1167 Massachusetts Avenue, Arlington

Co-hosted by Arlington Entrepreneurs and WorkBar Arlington

Fee: $15.00 per person
AE Premium and WorkBar Arlington members are free

Register for this event!

Your website is the virtual door to your business, whether or not you’re online. It needs to stand out from the millions of other websites out there. It’s not enough to create a current, nice looking site. You need to attract potential new customers to your website and then keep them there long enough to make a sale. You also need to stay on the radar of search engines like Google and Bing.

SEO-graphicSEO – search engine optimization – is crucial to achieving these goals. Join us at WorkBar Arlington on April 26th for an introduction to SEO tools and tactics by Mike Grossman, MSE (Mike Grossman Consulting). Mike will also be covering advertising fundamentals as they apply to SEO.

This seminar will cover such topics as:

  • What is SEO and how does it work?
  • Suggestions for website improvement from the standpoint of SEO
  • An introduction to website analytics
  • Getting started with advertising

Mike will demonstrate some websites that are well optimized, along with some which aren’t. He’ll talk about the features that help to optimize websites. He’ll also talk about features that detract from your site’s online visibility.

Learn how to take a quantitative approach to your website. In the process you’ll be helping to drive traffic and allocate your advertising budget to your website’s most profitable pages.

Join us on April 26 and learn how to Increase your ranking on search engines like Google, drive customers to your website and help boost your online sales! There’ll be plenty of opportunities to network before and after the presentation, and to talk to Mike about your own website.

Register for this event!

Want a taste of what’s to come? Check out our recent podcast on Search Engine Optimization with Mike!

What Do Tequila, George Clooney and a New Business Have in Common?

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From the On The Media newsletter:

There’s a lot going on in the world right now that can make you feel down, dispirited, even depressed. That’s why it’s important to hold on to those stories of inspiration. Like the story of George Clooney’s tequila company.

You’ve got questions, we’ve got answers.

George Clooney started a tequila company?
Yes, it’s called “Casamigos,” which sort of means “house of friends. And it’s the craziest story: he actually started it by accident!

I’m sorry, but you might drink too much tequila by accident. You don’t start a tequila company by accident.
Maybe you don’t, but Clooney did. He says he and his friend were drinking so much tequila that they realized they should just make their own. And eventually they were making and drinking so many bottles that they had to get licensed.

How much were they drinking?
About 1,000 bottles a year.

@#!?
Like I said, they really like tequila. That’s why they invented one that you could “drink all day without getting a hangover.”


So, water?
No! Although they do sort of market it exactly like that.

I don’t get what the big deal is here. Some rich guys opened a business, so what?
No, you don’t get it. It’s not about money. As Randy Gerber, Clooney’s co-founder, said, this tequila is about friendship and accessibility. They wanted to make a tequila that was affordable for everyone and “not be exclusive.”

Wow, that’s beautiful. So what’s next for Casamigos? Charity work? Opening the business up to community investment?
Oh no, they just sold it for $1 billion!

Like you do.
Like you do.

By the way, if you’re a podcast addict and into media and communications, “On the Media” is a perfect way to spend a little ear time. Brooke Gladstone and Bob Garfield are my heroes. Check out the site at: http://www.wnyc.org/shows/otm/

Enjoy this lovely weather!

What’s Your Story?

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Andy Winig is an AE member and always has something insightful to say about getting your message across. He’s hosted a few events for the network and I’m always happy to have him back. He’s another great story-teller, which is plain English for “content marketer.” Everyone has a story. Here’s one of his:

Rock Star (Andy Winig, ImprovAndy)

 We rush through the door and our kids scramble into our laps as we grab precious floor space Saturday at the Dedham Community Center.