This article really resonates with me, since I’m a writer and have been writing stories since the first grade (Tumiki and the Elephant – I still remember the title!). This following article applies basic storytelling principles to your business development and marketing. It teaches you how to tell your story, and explains why that’s important. No one starts a friendship by talking about their widgets or their professional offerings. Why should your business relationships be any different?
P.S. Let me know if you want the plot of Tumiki and the Elephant, at least as much of it as I can remember!
3 Steps to Connecting to Your Ideal Clients
by Justine Clay
I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops. Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact.
So why do so many freelancers and creative business owners struggle?
Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you. It’s not about talent or passion (you have that in spades!), it’s how you convey your message to people who genuinely want and need your services or product.
Read the rest of this story.
Thursday, April 26 from 5:30 – 8:00 pm
WorkBar Arlington, 1167 Massachusetts Avenue, Arlington
Co-hosted by Arlington Entrepreneurs and WorkBar Arlington
Fee: $15.00 per person
AE Premium and WorkBar Arlington members are free
Register for this event!
Your website is the virtual door to your business, whether or not you’re online. It needs to stand out from the millions of other websites out there. It’s not enough to create a current, nice looking site. You need to attract potential new customers to your website and then keep them there long enough to make a sale. You also need to stay on the radar of search engines like Google and Bing.
SEO – search engine optimization – is crucial to achieving these goals. Join us at WorkBar Arlington on April 26th for an introduction to SEO tools and tactics by Mike Grossman, MSE (Mike Grossman Consulting). Mike will also be covering advertising fundamentals as they apply to SEO.
This seminar will cover such topics as:
- What is SEO and how does it work?
- Suggestions for website improvement from the standpoint of SEO
- An introduction to website analytics
- Getting started with advertising
Mike will demonstrate some websites that are well optimized, along with some which aren’t. He’ll talk about the features that help to optimize websites. He’ll also talk about features that detract from your site’s online visibility.
Learn how to take a quantitative approach to your website. In the process you’ll be helping to drive traffic and allocate your advertising budget to your website’s most profitable pages.
Join us on April 26 and learn how to Increase your ranking on search engines like Google, drive customers to your website and help boost your online sales! There’ll be plenty of opportunities to network before and after the presentation, and to talk to Mike about your own website.
Register for this event!
Want a taste of what’s to come? Check out our recent podcast on Search Engine Optimization with Mike!
Andy Winig is an AE member and always has something insightful to say about getting your message across. He’s hosted a few events for the network and I’m always happy to have him back. He’s another great story-teller, which is plain English for “content marketer.” Everyone has a story. Here’s one of his:
Rock Star (Andy Winig, ImprovAndy)