Give that Computer a Thorough Spit and Polish this Summer

Computer Doctor

Summer is a slower time of the year for a lot of businesses. It’s also a time when folks finally have the opportunity to sit back and re-evaluate their business, in terms of strategy and technology.

This episode features computer guru Mike Grossman, of Mike Grossman Consulting, who will be talking about some things you can do to make sure your computer is running properly and doing its job: attracting potential new business.

Make made reference to some tools and tactics that you might want to follow up on your own. Here they are:

Google Chrome Incognito

Better than using incognito for checking your website’s rank: Website Rank Checker checker/

Google Search Console

WordPress Plugins:

Akismet plugin (anti-spam)

W3 Total Cache plugin (increase site speed)

SEO Audit:


Google Analytics

Google AdWords Express

ProsperWorks CRM

Here’s some additional information Mike offered on Google Analytics and Google AdWords Express. Here’s what Mike had to add:

“a) If you’re interested in taking a quantitative approach to understanding your website then I highly recommend connecting your website to Google Analytics. It’s free to use and it will give you a ton of data related to your website traffic. What pages people are viewing, how long are they on their pages, where your audience to located geographically and their age and gender.

If already setup with Google Analytics, then check traffic numbers and consider cross checking that data with sales numbers for even more insight into your business. There’s a good chance you’ll be able to better understand your marketing and sales from this quantitative approach.

b) If you want to try some pay-per-click advertising, Google rolled out the new AdWords Express to complement the traditional Google Adwords. The express version is much easier to configure and quickly get started with but while lacking a lot of customization features.

Even if you’re on a tight budget you could try setting up an AdWords Express ad campaign and tracking the results to determine if you want to invest more. Also, along with Google Analytics, you’ll get great data about your audience and what they’re searching for.”

You can check out this podcast on iTunes and on SoundCloud!


Conquering Chaos – An Interview with Productivity Expert Marina Darlow


Welcome to Podcast Nation, Arlington Entrepreneurs’s own podcast! Look for it on iTunes, or listen to it right here on our website. You can also download each episode to your computer.

Are you a “do-it-all-yourself” entrepreneur looking for ways to work with less stress and more efficiency? Check out this podcast interview with Arlington Entrepreneurs member and productivity consultant Marina Darlow. She’ll outline the first steps you should take to get you and your business back on track.

Marina will be the featured speaker at Arlington Entrepreneurs’s May 17 Networking Seminar at Workbar Arlington, in Arlington, Massachusetts. The event will start at 6:30 pm and will include free parking, refreshments and plenty of time for networking. Come by for some networking and learning, come away with new contacts and ideas for making your business run efficiently and stress-free!

Information and registration.


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