Arlington Entrepreneurs

Archives for Business Development

Tell Your Story

Share

This article really resonates with me, since I’m a writer and have been writing stories since the first grade (Tumiki and the Elephant – I still remember the title!). This following article applies basic storytelling principles to your business development and marketing. It teaches you how to tell your story, and explains why that’s important. No one starts a friendship by talking about their widgets or their professional offerings. Why should your business relationships be any different?

P.S. Let me know if you want the plot of Tumiki and the Elephant, at least as much of it as I can remember!

 

3 Steps to Connecting to Your Ideal Clients
by Justine Clay

I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops. Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact.

So why do so many freelancers and creative business owners struggle?

Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you. It’s not about talent or passion (you have that in spades!), it’s how you convey your message to people who genuinely want and need your services or product.

Read the rest of this story.

Three Ways to Freedom

Share

From the National Freelancers Union by member Justine Clay. Give this article a read. It’s full of tactical information for anyone who wants to improve their business and give their mental health a break in the bargain!

 

3 ways to bring more freedom to your freelance business (without sacrificing income)

Do you want the freedom to:

• Work with whom you want?

• Work when you want?

• Work the hours you want?

• Work where you want?

• Charge how much you want?

• Grow as much as you want?

Did you say “yes” any (or all) of the above, yet your reality tells quite a different story?

Perhaps you’re making great money, but you work ALL the time. Or maybe you work all the time, and still don’t make the money you desire.

If either of these rings true, it’s possible you’ve got caught in that oh-so-easy-trap of working IN your business, rather than ON it.

Read the rest of this article on the National Freelancers Union website.

On the Move: Tips for Freelancers Without a Permanent Workspace

Share

Here’s an article from the National Freelancers Union about managing your work life if you don’t have a permanent workplace. Freelancers Union member Jerrian Ireland offers some advice for maximum productivity as well as maximum freedom and independence.

By the way – don’t forget the public library if you’re currently without a permanent work “home.” Here in Arlington you can check out a computer and take advantage of the library’s business books, magazines and databases. Even better, there’s a dedicated staff of reference librarians whose sole job is to help you!

Here’s the article, with thanks to the Freelancers Union!

On the Move: Tips for Freelancers Without a Permanent Workspace

by Jerrian Ireland

One of the many reasons that people choose to freelance is to have flexibility of workspace. This can mean a lot of different things, from the ability to work from home, to being able to travel while working, and many nuances between.

For some, a permanent workspace is part of this equation, while others work wherever their jobs and lives take them. Below are some tips for freelancers without a permanent workspace.

Read the rest of this article.

Freelancing is a Force – and We Need to Reckon With it

Share

An excellent article from Scott Tillitt of the National Freelancers Union

Within 10 years, at its current growth rate, the majority of the US workforce will be freelancers. Think about that for a second (or a minute): It has major ramifications for our economy, politics, culture.

This startling stat comes from “Freelancing in America: 2017” (FIA), a comprehensive study from freelancing website Upwork and our own Freelancers Union.

FIA estimates that already more than one-third of the US workforce are currently freelancing (57 million Americans) and contribute approximately $1.4 trillion annually to the economy — a nearly 30% jump since last year.

Read the rest of this article

You Are Not A Bank

Share

From the Freelancers Union blog, a great article about managing your payment terms.

Net-30 is the Voldemort of Freelance Payment Terms

by Matt Fulton

Hi. Can I borrow $5,000 to pay for your design/accounting/consulting/freelance services? I’ll pay you back in a month or two, after you’ve completed the work.

No? I didn’t think so.

Yet this is effectively what we are doing when offering clients net-30 payment terms. The only difference is that, instead of giving the client cash like with a traditional loan, we are trading dozens of work hours for the promise of future payment.

Read the rest of this article on the Freelance Union’s blog.

Shop Local this Holiday Season

Share

By all indications, this year is going to be a great one for holiday sales. Perhaps you joined the Black Friday crowds at the nearest mall already, or have blown a paycheck or two on amazon.com. There’s another option, though, one that Arlington really wants you to know about:

That option? Shop right here, in Arlington!

Arlington is fortunate to have scads of great, local shops, theaters and restaurants. All three business districts are going to be hosting a holiday extravaganza this Saturday, December 2, with store discounts and other offers, raffles, snacks and more. Join the fun this Saturday – every business district in Arlington will have something great to offer you.

Want more information? Check out what local businesses in Arlington will have on-hand. But first, be sure to stop by the Whittemore Robbins House in Arlington Center for the Town’s annual First Lights Tree Lighting on Thursday evening, November 30, from 6 – 8 pm.

Then, go to town – literally!

In Arlington Center:

Download (PDF, 1.52MB)


Or, would you prefer East Arlington? No worries! Have a look below:

 

 

Download (PDF, 3.1MB)

 

Live in the Heights and it’s just too far? Fear not, we have you covered!

 

 

Download (PDF, 3.08MB)

 

Work From Home? Develop These Habits.

Share

Here’s another, useful gem from the National Freelancers Union. Working from home isn’t always the ideal environment we’d like it to be. It’s too easy to get distracted and in other ways become unproductive. Here are some suggestions from Freelancers Union member Josh Hoffman about getting and staying productive:

Work From Home? Develop These Habits.

Working from home, or at least the option to do so, is one of the perceived perks when you’re self-employed or have the ability to work remotely.

Without a doubt, the opportunity to work from home is amazing, but early on in my freelance career, I realized working from home is not necessarily all it’s cooked up to be.

While I usually work from coffee shops or shared workspaces, here are a few “hacks” I’ve developed to efficiently and effectively work from home.

Read the rest of this article.

Beautiful Thought, Unfortunate Grammar

Share

Beautiful thought, but can you see the problem here?

“…learn to be it’s master and not its slave.” Gosh, they were almost there! It’s = it is. Without the contraction, this sentence would read: “learn to be it is master and  not its slave.”

I’m a communications purist, I know, and I’m sure I make my fair share of mistakes. But this one is critical. For all you newsletter writers out there, make sure you’ve got a grammar-checker handy! People will notice. I guarantee you that.

What Do Tequila, George Clooney and a New Business Have in Common?

Share

From the On The Media newsletter:

There’s a lot going on in the world right now that can make you feel down, dispirited, even depressed. That’s why it’s important to hold on to those stories of inspiration. Like the story of George Clooney’s tequila company.

You’ve got questions, we’ve got answers.

George Clooney started a tequila company?
Yes, it’s called “Casamigos,” which sort of means “house of friends. And it’s the craziest story: he actually started it by accident!

I’m sorry, but you might drink too much tequila by accident. You don’t start a tequila company by accident.
Maybe you don’t, but Clooney did. He says he and his friend were drinking so much tequila that they realized they should just make their own. And eventually they were making and drinking so many bottles that they had to get licensed.

How much were they drinking?
About 1,000 bottles a year.

@#!?
Like I said, they really like tequila. That’s why they invented one that you could “drink all day without getting a hangover.”


So, water?
No! Although they do sort of market it exactly like that.

I don’t get what the big deal is here. Some rich guys opened a business, so what?
No, you don’t get it. It’s not about money. As Randy Gerber, Clooney’s co-founder, said, this tequila is about friendship and accessibility. They wanted to make a tequila that was affordable for everyone and “not be exclusive.”

Wow, that’s beautiful. So what’s next for Casamigos? Charity work? Opening the business up to community investment?
Oh no, they just sold it for $1 billion!

Like you do.
Like you do.

By the way, if you’re a podcast addict and into media and communications, “On the Media” is a perfect way to spend a little ear time. Brooke Gladstone and Bob Garfield are my heroes. Check out the site at: http://www.wnyc.org/shows/otm/

Enjoy this lovely weather!

Just Touch It! A Productivity Hack from Marina Darlow

Share

With thanks to productivity expert Marina Darlow.  A simple reminder, but one we often forget:
When we procrastinate, sometimes the hardest thing is to start.

A good friend and an ADHD Coach Jennie Friedman teaches this fun and useful strategy. It’s called:
Just touch it!

You had to pay bills three weeks ago, but the dishes, the new article, that microscopic spot on your nose felt way more urgent? Just touch it! “It” being your favorite Bill Pay app, or the top of that stack of paperwork, shooting you resentful looks from the coffee table. Paying an Everest of bills is understandably scary. Touching the top envelop? Do-able.

Packing your entire house for a move? – God-awful. Can you touch that a flat cardboard box for me? Of course you can. And just like that you fold and tape it. And then put a few books in it. See how you get into flow?

This Just-touch-It hack is no less effective for work-related tasks.

Making outreach calls can be paralyzing. But if you just touch. your. phone – your brain will slide more naturally into making that first call. And then maybe the second.

Writing a book? Forget it. Even writing a chapter is daunting. But just-touching a mouse, double-clicking and writing a few characters of abracadabra is… silly. Way to gain momentum!

I could get into a lengthy scientific explanation why “Just Touch It” works, but it’s beautiful outside, so here’s the TL;DR version: When you touch something, you crush the barrier to start telling your brain “I’m in the middle of this task, catch up!” And your brain dutifully begins working at solving the problem at hand.

(If you want more detailed information on the topic – here’s a good book)

That’s it for today
Let me know what helps you start a big, daunting task!

 

Thanks, Marina! We’ll see you on May 17 at our upcoming AE Networking Seminar!

Page 1 of 2:1 2 »